Peace Rocks Campaign

Small rocks. A larger purpose. A peaceful way to honour veterans, restore dignity, and give back.

The Peace Rocks Campaign is a community-based initiative built to bring people together during a time of war, division, and hate. Each rock is designed to carry a message of peace, remembrance, and hope. Painted and assembled by people experiencing homelessness, these rocks create an opportunity for dignity, meaningful work, and income-while also supporting veterans and local hospitals through every sale.

PEACE ROCK CAMPAIGN PROMOTIONAL AD

Explore Our Designs

Car Designs

Dog & Cat Designs

Sports, Birds & Flower Designs

Samples and Packaging

Our Purpose How It Works
Honour Remembering veterans with gratitude in a time when sacrifice should never be forgotten.
Dignity Providing hands-on creative work for people experiencing homelessness.
Peace Sharing messages that soften hearts and encourage unity across communities.
Give Back From every sale, $2 goes to the Royal Canadian Legion and $2 to local hospitals.

The purpose behind the Peace Rocks

These are not simply decorative rocks. They are reminders of what matters most: peace within, compassion for others, respect for those who served, and practical ways to help people rebuild their lives.

In a world marked by conflict and rising division, the Peace Rocks Campaign is meant to stand for something gentler and stronger. It honours all veterans by recognizing the cost of war and the value of peace. It invites communities to unite around something tangible, meaningful, and hopeful. And it offers those who are homeless the opportunity to contribute, create, and earn with dignity.

Honour all veterans Promote peace and unity Create income with dignity Support the Legion Support local hospitals

A message at the heart of it all

One rock may remind you what you love. Another may remind you who you are.

Each design can feature themes people already connect with-pets, sports, vehicles, nature, symbols of peace, and words of encouragement-so that peace is introduced through something familiar and loved.

Explore Our Design Collections

Each Peace Rock connects to something people already love-cars, pets, sports, and nature- making peace feel familiar, personal, and meaningful.

Car Designs Classic and modern vehicles that spark joy and nostalgia.
Dog & Cat Designs Celebrating the companionship and love of our pets.
Sports Designs Energy, passion, and team spirit brought into peace.
Birds & Flower Designs Nature-inspired designs that calm the mind and heart.

How the campaign works

The campaign is designed to be simple, practical, and repeatable within any city or community group.

1

Source and prepare the rocks

Rocks are selected, cleaned, dried, and prepared for painting or design application.

2

Paint and apply designs

Participants paint the rocks, apply decals or imagery.

3

Seal for durability

Each rock is sealed with a clear finish to protect the artwork and prepare it for retail presentation.

4

Package with purpose

The rocks are paired, packaged, and labelled so the buyer understands the mission behind each purchase.

5

Sell through community partners

Products are offered through community events, partner organizations, Legion branches, and retail opportunities.

6

Share proceeds back into the community

From every sale, a set amount supports the Royal Canadian Legion and local hospitals.

Why homeless involvement matters

This campaign is not only about what is sold. It is about who gets included in the process.

People experiencing homelessness often need more than shelter-they need opportunity, belonging, and the chance to contribute in a meaningful way. By involving them in painting, assembling, sealing, packaging, and preparing the Peace Rocks for sale, the campaign creates work that is both creative and restorative.

  • Provides dignity through meaningful contribution
  • Offers income on a per piece basis
  • Builds confidence, routine, and pride in completed work
  • Creates a bridge between community compassion and practical support

Suggested roles for participants

 

  • Base painting
  • Image or decal application
  • Sealing and drying
  • Packaging and labelling
  • Inventory and event preparation

What is required to make it happen

The Peace Rocks Campaign can begin modestly, then grow city by city as community partners come on board.

  1. Workspace: a safe, clean area for painting, assembly, drying, and packing.
  2. Materials: rocks, paint, brushes, sealant, decals or printed images, and packaging supplies.
  3. Volunteers or coordinators: people to guide the workflow, quality control, and community outreach.
  4. Community partners: shelters, the Royal Canadian Legion, churches, service groups, local businesses, and hospitals.
  5. Retail pathway: online sales, local events, Legion branches, gift shops, community tables, and possible store partnerships.
  6. Clear financial model: tracked income, participant pay, material costs, and per-sale donations.

Core materials list

  • Smooth medium-sized rocks
  • Acrylic paints and paint pens
  • Printed decals or transfer images
  • Clear non-yellowing sealant
  • Drying racks or trays
  • Burlap bags, organza bags, or kraft boxes with windows
  • Tags, inserts, and story cards
  • Storage bins and inventory labels

Packaging with meaning

Packaging should do more than protect the product-it should tell the story.

Each Peace Rocks package can contain two rocks, visible to the buyer, along with a small insert explaining the mission: that the rocks were made to promote peace, painted and assembled by people rebuilding their lives, and that each purchase helps support veterans and local hospitals.

  • Windowed burlap bags: rustic, warm, handmade feel
  • Kraft boxes with clear lids: gift-ready and stackable for retail
  • Organza or mesh bags: soft presentation for small event sales
  • Custom label tags: share the campaign purpose and donation breakdown

Suggested insert wording

Peace With Purpose
These rocks were made to share peace, honour veterans, and help rebuild lives. Painted and assembled with care, each purchase supports the Royal Canadian Legion, local hospitals, and meaningful income for people experiencing homelessness.

Community giving built into every sale

The Peace Rocks Campaign is designed so that every purchase carries direct value back into the community. In addition to helping cover materials and participant earnings, each sale contributes to two important causes.

$2 To the Royal Canadian Legion in honour of veterans.
$2 To local hospitals in support of community care.
Income For the homeless individuals involved in making and packaging the rocks.
Balance For materials, packaging, coordination, and campaign growth.

Who can help bring this to life

This is a campaign built for partnership. It grows best when community-minded organizations share in the vision.

  • Royal Canadian Legion branches
  • Homeless shelters and outreach organizations
  • Local hospitals and foundations
  • Churches and faith-based community groups
  • Service clubs and volunteers
  • Retail partners and gift shops
  • Craft suppliers and packaging providers

Who can help bring this to life

This is a campaign built for partnership. It grows best when community-minded organizations share in the vision.

  • Royal Canadian Legion branches
  • Homeless shelters and outreach organizations
  • Local hospitals and foundations
  • Churches and faith-based community groups
  • Service clubs and volunteers
  • Retail partners and gift shops
  • Craft suppliers and packaging providers

The long-term vision

The Peace Rocks Campaign can begin in one city as a pilot project and expand into other communities. Each community can adapt the model while keeping the same heart: peace, dignity, remembrance, and giving back.

The goal is simple but powerful-to take something small enough to fit in the hand and use it to carry something large enough to touch the heart.